The New Flipboard Lets You Create Your Own Mobile Magazine, Adds Search, Etsy And More

TechCrunch is like most other publications founded before 2011 in that our readers have gone mobile way faster than our products have.?In 2010, 10 percent of our readers were reading us from mobile devices. With the launch of a mobile-friendly version of our website, as well as an increasing breadth of new native apps and mobile magazine Flipboard, mobile platform readers now represent 35 percent of our total traffic. Which is why we’re particularly excited about Flipboard‘s new version coming out tonight. The company is already aggregating our content into a beautiful new format while actually trying to help us develop our mobile business. It provides a solid chunk of our mobile traffic now, and today it has some 50 million total (not monthly unique) visitors. The new version pushes its mission forward in two key ways: universal content search and a way for anyone to create their own “magazine.”?Think of the latter feature as a much sexier personalized homepage than iGoogle and its ilk that you can share with the world. Let’s say you, a TechCrunch reader, want to create your own magazine. You’re mainly visiting us for posts about 3D printing, like this one by John Biggs about a couple of guys who made a robot hand for a boy born without fingers. Using either a new Flipboard bookmarklet (here)?while browsing the web, or the + button now appearing on any story in Flipboard, you pull the robot hand story into a magazine editor window. You’ll then be presented with options to create a new magazine starting with this article or add it to existing ones. If you choose to make a new magazine, you’ll also be able to enter a name, description and category for it to enable easier distribution. Then, Flipboard adds the article headline, body text, images, and any available audio or video. In this case, you’d get the story image, as well as the YouTube video that Biggs had embedded about the robot hand. The story will appear as the lead in your magazine. Attribution to the original publisher is maintained. Any interactions from your readers, including commenting, retweeting and liking, shows up in the original social network. You can also add as many article links, images, videos and soundtracks as you want, creating a permanent record of all your favorite 3D printing stories. If you want to change the cover image and story

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