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NEW YORK: It?s n?t B?? Brother, b?t ?b?? business? th?t Internet users ?r? more worried ?b??t.

A n?w survey found th?t nearly half ?f Internet-connected Americans age 16 ?n? older worry ?b??t businesses checking wh?t th?? ?? online. B? comparison, 38 per cent worry ?b??t th? government doing ??.

N?t th?t those concerns ?r? ?t????n? people fr?m using th? Internet f?r shopping, social networking ?n? a smattering ?f ?th?r activities.

Th? latest study, released Friday fr?m th? Center f?r th? Digital Future ?t th? University ?f Southern California found th?t 82 per cent ?f Americans ??? th? Internet, th? same ?? ?n 2009.

On average, th?? spend more th?n 18 hours a week online ? f?r browsing th? Web (79 per cent), f?r banking (47 per cent) ?n? f?r social networking ?n? video-sharing (46 per cent).

In th? decade th?t th? Digital Future researchers h??? b??n tracking Americans? Internet ???, social networks w?r? born, ?n? many ?f th?m ??? b?t died (anyone remember Friendster?). People h??? gotten used t? migrating more ?f th??r activities online ?n? accessing th? Internet fr?m more devices th?n ???r.

?Wh?n w? ?t?rt?? ??r work 11 years ago, th? Internet w?? ??m??t completely PC-based. W? used t? compare ?t w?th TV,? ???? Jeffrey Cole, director ?f th? USC Annenberg Center f?r th? Digital Future.
People w???? ??? th? Internet ? dial-up service, back th?n ? th? way th?? watched TV: sitting down ?n front ?f th? screen f?r 30, 60 minutes ?t a time.

N?t ?n? more.

?W? th?nk PCs ?r? slowly going away? except f?r th? heaviest users, such ?? those using ?t f?r computer-?????t?? design, editing ?r heavy writing, Cole ????. ?Wireless, mobile Internet ?? becoming th? Internet f?r m??t people.?

Am?n? ?th?r findings ?n th? survey, conducted fr?m April 27 t? August 30, 2010:

? Of th? 18 per cent ?f Americans wh? ?r? n?t using th? Internet, 7 per cent cited cost ?? a reason. A quarter ???? th?? don?t ?? online b?????? th?? don?t find ?t useful ?r h??? n? interest. An? 37 per cent ???? th?? didn?t h??? a computer ?r Internet connection.

? 21 per cent ?f non-users ???? th?? w?r? excluded fr?m communications ?m?n? th??r friends ?n? disadvantaged ?n obtaining information f?r work, studies ?r hobbies ?? a result ?f n?t going online. Still, 66 per cent ?f th?m ???? th?? ?r? n?t ??k??? t? ?? online within th? next year.

? 68 per cent ?f adult Internet users ?? shopping online. Books ?n? gifts ?r? th? m??t ??????r categories, followed b? clothes ?n? travel.

? People ?r? still worried ?b??t privacy wh?n shopping online, though fewer respondents ???? th?? w?r? very concerned ?r extremely concerned th?n th? year before: 48 per cent compared w?th 54 per cent ?n 2009.

? Email ?? still nearly universal. Even th? texting generation uses th?? somewhat antiquated method ?f communication: 98 per cent ?f Internet users under 17 ???? th?? email, compared w?th 95 per cent ?f those aged 18 t? 24. Th? lowest level ?f email usage, 94 per cent, w?? ?m?n? 45 t? 54-year-olds.

Th? latest survey ?f 1,926 people aged 12 ?n? older h?? a margin ?f error ?f plus ?r minus 2.2 percentage points.

A separate survey, fr?m th? Pew Internet American Life Project, found recently th?t 13 per cent ?f adult Internet users h??? used Twitter, up fr?m 8 percent ?n November 2010. A higher percentage ?f African Americans ?n? Latinos ??? Twitter th?n white people ? 25 per cent, 19 per cent ?n? 9 per cent, respectively.

Th? Pew survey w?? conducted April 26 t? M?? 22 ?m?n? 2,277 adults ?n? h?? a margin ?f error ?f plus ?r minus 3.7 percentage points.

Article source: http://timesofindia.indiatimes.com/tech/personal-tech/computing/Snooping-businesses-worry-users/articleshow/8723315.cms

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